Hajisay: The First Farmer on F2C

Name: Haji Hossein Hajizade
Number of children: 6 (4 sons and 2 daughters)
Number of grand children:

Location: Kouri Neibourhood, Qaen. Southern Khorasan Province, Iran.

Important points:

  • He is one of candidates as the first farmer user (F-User) of F2C Platform. I will use him to accomplish the step 5 of my guide book “Disciplined Enrepreneurship”:
    Step 5: Profile the persona for the beachhead market
    Choose a real person to be your Persona and develop a description of them, including their photo, backstory, job, salary, purchasing criteria (in order), and many other details. Get the whole team involved in this process. The goal is to help you settle questions in the future about your customer, how to sell to them, which direction to take, etc.

Hajisay sitting in his house having few cups of tea with his family.

His farms are based in a “farm area”[1] named Bolhori.
Bolhori had a Qanat[2] in around a decade back. But now all 12 Qanats in Qaen city are dried. And instead of them deep wells are drilled, as a result of unsustainable development.

Haji[3] Hossein or in local language Hajisay was telling me that even these deep wells does not supply good water. Water is a bit salty and the amount of water is not good: “Dastik well is dried and now they have drilled a new one somewhere else but the water pumped out is little. The only well which gives good water is Bolhori”.

In Bolhori total area has been 90 hectares but recently many roads and houses have been built and total farm area has decreased. Two third of the farms are saffron farms that yield approx. 15o Kg annually.

He says number of old good working farmers have decreased to less than 10 farmers in Bolhori; My brother and me, Mr. Parvaneh, Mr. Safizade, two brothers named Motallebzade, Mr. Taqizadeh.

All old hardworking farmers are died; Farming methods are spoiled by new generation. They bring tractor and do not follow a disciplined way.

He believes growth in area of saffron farms has resulted in quality dropof farming method. On the other hand no real farmer has remained alive in Bolhori. These two reasons comes together to lose the saffron farming quality.

Hajisay says chemical fertilizers are salt and the water from well is salty too, the soil is ruined. Nobody is loyal to cow dung (as a natural fertilizer). Hajisay has recently switched back to cow dung.

Hajisay wife bakes bread in traditional way at home burning wood (pieces of wood from sustainable sources such as collected dried branches of planted trees).

His wife (my aunt) says old handmade crafts of women of the region include Espandil (used to protect from evil eye), Saftaqouk (traditional basket made of thin three branches), Palaas (used as a simple floor cover), Toon (type of traditional cloth), Javal (used for shipping things on donkey), Towreh (used to ship on the back of bicycle and motorcycle) and etc.

I am not sure what this photo can mean to you; but when I see this photo my eyes are wet. This is a clear sign of water crisis in the region. A Qanat called Shahik, after long centuries of supplying the drinking water of people and farming water, now is dried. A well is drilled to replace the Qanat. The outlet of Qanat is blocked by a pile of soil to not let the water from well to go back to the tunnel of Qanat.

[1] In local language it is called as “Keshmoun”; each Keshmoun is using the water from one Qanat or well.

[2] Qanat was a series of wells, connected to each other through a horizontal underground tunnel which brings the water out of the ground. It was a unique and intelligent way to use the underground water sustainably. The oldest Qanats in Iran date back to 2500 years ago. To know more about Qanats please refer to their Wikipedia page.

[3] Haji is a word to honour somebody in local language. It is not part of a name.

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