Keshmoon Short Description

In current saffron supply chain, saffron from farmer goes through several middlemen to get to final consumers.

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Good Saffron innovates this supply chain. Good Saffron is a platform/marketplace that combines a social network that brings saffron smallholder farmers and final consumers together and an e-commerce portal that streamlines the entire sales/purchase process of farmers and consumers plus on-site activities to enable farmers to best use the platform.

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In Good Saffron platform/marketplace each farmers comes with a photo-based profile and personal shop. Consumers/buyers have access to the profiles and can place order with any farmer. Saffron packs will be shipped from our stock/base in Europe (for quick delivery).

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Good Saffron improves farmers’ market share and market access and at the consumers’ side it helps them to get fresh quality and authentic saffron right from a farmer. In addition to knowing the story behind their pack of saffron, by feed-backing directly to the farmer, they will improve the quality of saffron they get.

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Being focused is the key to success in a startup; that’s why our main service in the first three year would be enabling farmers to reach European final consumers (marketplace will receive a transparent commission per transaction).

Our main activities to build this new supply chain includes:

  • Branding at consumers’ side
  • Services for Money transfer and protection and shipment of sold saffron
  • Match making services for big quantities and long term supply
  • Packing services 
  • Empowering saffron farmers to best use the platform

 


What makes us innovative:

(1) Building a platform for Direct-Trade of saffron.
(2) Combining a social network and an e-commerce portal to help farmers to build a community of buyers around themselves.

To know about our social and environmental impact please visit this page.