A draft for reintroducing ourselves


Keshmoon; Direct-Trade
Fresh Saffron for Sustainability

When it comes to “How to source saffron?” Max Falkowitz, an American food blogger writes “First things first, beware of bunk saffron.” Keshmoon Direct-Trade is the ultimate solution. It is made to be a trusted source for fresh and potent saffron for your next meals and saffron infusion beverages!

Keshmoon founders have been living and farming in a high plateau in northeast of Persia; a region that accounts for almost 80% of the country saffron production.


Power imbalance in the traditional saffron supply chain leads to stressed livelihood and more and more pressure on the natural resources, specially valuable underground water resources.


Keshmoon is an infrastructure for quality-centric direct trade market in saffron by connecting farmers directly to you. Since Keshmoon is a social enterprise, we work only with farmers who follow sustainable farming practices.


We are excited to facilitate and build a meaningful relationship between you and the farmer who grows your saffron in a sustainable way.

Why sustainable farming is a pre-requisite in Keshmoon?

Most of saffron farming regions are water scarce and farming is mainly dependent to underground water resources. But unsustainable exploitation in recent decades is ruining everything.


How saffron helps to sustain ground water?

Each year, saffron, that is dormant in warm season, wakes up by flowering in autumn. It is an extremely low water requiring plant and this makes it really appropriate for water scarce regions.


By being worth more than its weight in gold, for most of its history; saffron can play a key role in saving ground water resources. In Keshmoon we are working with caring farmers who wants to make more money from their current saffron harvest and in the other hand limit and even stop cultivating water intensive crops.

traditional-market-vs-keshmoon-incentivise-343656Keshmoon by giving more power in the supply chain, incentivizes farmers to act for saving their water. Once a farmer practicing sustainable methods joins us, we make every effort to promote his saffron and to support him in everything he does.


Our approach to certification;
Organic and fair-trade

We know how important being organic is to you. Keshmoon is working very closely with its farmers; from our CEO, Mo Qaem, who insists keeping close contact with farmers by getting involved in daily farming jobs to Majid Qaem who is in charge of documenting our farmers’ activities.


Before we can enter into a relationship with a farmer, we need trust; not only that they are growing the finest saffron but doing so ethically is a pre-requisite to us. Our farmers declare whether they have used chemical fertilizer or pesticide for growing their saffron or not. And we, as a third party monitor to guarantee true declaration. This monitoring is also a participatory job for farmers in order to keep Keshmoon a reliable and trusted source for the healthy and fresh saffron.

Hajisay and Hasan-Midio, the first two farmers on Keshmoon, plow their saffron farms with a local bull and donkey. They believe a bull can never be compared to a tractor. Mo asks Hajisay how you compare a bull with a tractor? He replies it is the same as manure and chemical fertilizer.
What a wise word!


Organic certification with big certifying bodies for Hajisay, Hasan-Midio and other similar small farmers is a hectic subject. They don’t have the required money and manpower for the complex and costly process of organic certification by big European certifiers.
On behalf of farmers, we have contacted some such as Kiwa BCS Öko-Garantie GmbH – a top organic certifier – and also FLO-CERT GmbH – a renown fair-trade certifier – but their workflow, criteria and way of audit are designed for traditional supply chains; big companies buying produces from a large number of farmers selling to another corporation, imagine a big retailer, to be sold to mass. Lots of paperwork is involved with a huge cost (approx. EUR 5,000.00 for organic certification and another EUR 2,000.00 for fair-trade certification, repeated every year) which is out of conversation for a farmer and even a small group of farmers. Plus, lots of the criteria, we can pride ourselves on, aren’t included in audits.

Hasan-Midio, one of first two farmers on Keshmoon, is spreading manure in his saffron farm.
He uses no chemical for saffron farming.

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